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Archive for the ‘Sponsored – Archive’ Category

MagMutual Hires Senior Regulatory Attorney in Response to Growing Risk of Government Scrutiny and Enforcement 

Thursday, October 26th, 2017
Emma Cecil

Emma Cecil

The delivery of health care services is more regulated than ever. For busy physicians focused on providing the highest quality of care to their patients, trying to make sense of the myriad legal and regulatory requirements by which they are bound is a daunting process fraught with both risk and uncertainty. Providers are expected to comply with a broad array of statutes and regulations, and those who don’t face a range of penalties, including exclusion or suspension from federal health care programs, draconian monetary damages and penalties, and even criminal prosecution.

Indeed, in fiscal year 2016 alone, federal initiatives resulted in health care fraud enforcement recoveries of over $3.3 billion, with the Department of Justice (“DOJ”) opening 975 new criminal health care fraud investigations and 930 civil health care fraud investigations. Investigations by the Department of Health and Human Services, Office of the Inspector General (“HHS-OIG”) resulted in 765 criminal actions related to Medicare and Medicaid and 690 civil actions, and the exclusion from federal health care programs of 3,635 individuals and entities.

In today’s aggressive enforcement climate, business practices and financial arrangements that might not have raised red flags in the past are now creating significant problems for even the most compliance-conscious providers. Given the government’s enhanced oversight of the health care industry, it is more important than ever for physicians and healthcare organizations to have access to experienced health care attorneys who are knowledgeable about the specific challenges they face and who can help them navigate the increasingly complex legal and regulatory landscape.

In light of these trends, and in furtherance of its commitment to providing the best product to its policyholders, MagMutual has announced the addition of Emma Cecil as its new Senior Regulatory Attorney and Policyholder Advisor. Prior to joining MagMutual, Emma spent nearly a decade defending physicians and other health care providers in civil and criminal investigations and enforcement actions brought by DOJ, HHS, and other state and federal agencies. Her extensive experience includes representing physicians and physician group practices in False Claims Act investigations and litigation, and counseling health care clients on a wide range of regulatory and compliance matters, including those involving the Stark Law, Anti-Kickback Statute, HIPAA, HITECH, and FDCA; self-disclosures to DOJ, OIG, and CMS; and reimbursement under Medicare, Medicaid, and other government health programs. Emma also regularly represented health care providers in administrative actions and appeals involving suspension, exclusion, and debarment; licensing board and regulatory agency investigations and proceedings; and complex commercial and business disputes.

Emma received her undergraduate degree from the University of Virginia and her law degree from the University of Denver, where she graduated in the top 5% of her class and was admitted to the Order of St. Ives for excellence in academic achievement. Following law school, Emma clerked for the Honorable Stanley F. Birch, Jr. of the Eleventh Circuit Court of Appeals. Emma is admitted to practice in Georgia (2007) and Colorado (2005).

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Winship at Emory University is Now a National Cancer Institute — Designated Comprehensive Cancer Center

Tuesday, August 22nd, 2017

emory winship

Emory’s Winship Cancer Institute (Winship at Emory) has earned the comprehensive cancer center designation from the National Cancer Institute (NCI), the highest honor given to a cancer center in the United States. As the only NCI-designated cancer center in the state of Georgia, Winship at Emory is proud to be on the leading-edge of discoveries and translational research resulting in therapies improving cancer patient outcomes.  This NCI designation means that Winship at Emory has demonstrated its programs are reducing the cancer burden on the state of Georgia through research conducted in its laboratories, its clinical trials program, and its population-based science.

Outstanding Cancer Care Embedded in a Culture of Discovery 
Making a difference in Georgia and beyond, Winship at Emory evaluates and cares for over 15,000 new patients a year. It is Winship at Emory’s innovative research that translates into better ways of detecting and diagnosing cancer for all cancer patients. Patients have full access to teams of experts that specialize in specific cancer subtypes to facilitate care using treatment plans not available outside of a top research cancer center.  Disease-specific specialists work to understand the biological and genetic make-up of each individual patient’s cancer. They use the latest in precision medicine. With over 250 clinical trials, including the state’s largest stand-alone phase I unit, Winship at Emory is enrolling patients in pursuit of better approaches to every type of cancer.

The comprehensive cancer center designation recognizes that Winship researchers are studying the environmental and genetic issues unique to cancer in Georgia with the very specific goals of reducing the risk of cancer and detecting cancer at the earliest possible stage.

Unique Collaborations with National Leaders in Cancer Discovery 
Winship at Emory collaborates in cross-cutting initiatives with research institutions including the Georgia Institute of Technology, the Centers for Disease Control and Prevention, the Morehouse School of Medicine and the American Cancer Society.  Winship at Emory also serves as the coordinating center for all cancer research, education, and care for Emory Healthcare, recognized as the largest and most comprehensive academic healthcare system in Georgia, with more than 2,000 doctors and 200 locations, including 6 hospitals throughout Atlanta.

As part of an elite group of NCI-Designated Comprehensive Cancer Centers, Winship at Emory is at the forefront of establishing and incorporating the most advanced and effective cancer treatments into clinical practice globally.

Referrals for Your Cancer Patients

Cancer is complex.  Winship Cancer Institute of Emory University is capable of handling all cancers from prevalent to rare.   Give your patients access to expert teams dedicated to their specific cancer and a personalized treatment plan with innovative clinical trials. Winship at Emory is the state’s first and only NCI-Designated Comprehensive Cancer Center.

• Where patients get personalized treatments, many offered years before anywhere else.

• Teams of subspecialty experts only focus on one cancer type and develop an individualized treatment plan for cancer patients.

• Winship at Emory has been recognized as one of the nation’s best.  With over 250 active phase I, II, and III clinical trials, Winship researchers are dedicated to taking new cancer treatments from bench to bedside.

For cancer patients, the right referral can make all the difference.
Visit emoryhealthcare.org/referwinship to learn more.

 

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Emory among first in U.S. and first in GA to use FDA-cleared device to protect patients from stroke risk during TAVR

Monday, June 19th, 2017

Since 2007, Emory Heart & Vascular Center has offered a minimally invasive treatment option for patients with aortic stenosis. The Emory Healthcare team has performed almost 2,000 Transcatheter Aortic Valve Replacement (TAVR) procedures to date, more than any other provider in the Southeast.

Sentinel Cerebral Protection SystemEmory is now among the first in the United States to offer a newly FDA-cleared device to help protect patients from the risk of stroke during TAVR procedures. The device, called the Sentinel Cerebral Protection System, is the first FDA-cleared device of its kind available in the country.

Studies have shown that during TAVR procedures, and other endovascular procedures, calcium deposits or surrounding tissue can dislodge and travel to the brain, increasing the risk of a stroke.

The Sentinel device, manufactured by Claret Medical, is designed to filter, capture and remove this debris before it reaches the brain. It has been shown to reduce strokes by 63 percent during the procedure and in the first 72 hours after it, when most strokes occur.

During the procedure, the Sentinel device is delivered percutaneously via catheter in the radial artery of the right arm before the TAVR procedure begins. The device’s two cone-shaped filters are positioned and deployed in two vessels connecting the heart to the brain – the brachiocephalic artery and the left common carotid artery – where it can begin to trap dislodged debris. After the TAVR procedure, the device and its contents are completely removed from the vessels.

Emory participated in the U.S. clinical trial, published in the Journal of American College of Cardiology, which showed that the Sentinel device captured debris in 99 percent of TAVR cases.

Emory Heart & Vascular Center’s comprehensive, cross-functional program is a one-stop destination for all types of cardiac valve and defect treatments, from medical management to traditional and minimally invasive surgical care.

emoryhealthcare.org/rightdirection

404-778-5050

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Life on MARS: Emory Leads the Way in Artificial Liver Support

Wednesday, April 19th, 2017
MARS by Emory

MARS® (Molecular Adsorbents Recirculating System) by Emory

Emory is one of a few centers in the U.S., and the most experienced in the country, to offer MARS® (Molecular Adsorbents Recirculating System), a novel system that filters out more toxins from the blood than conventional dialysis.

Over the past few years, Emory has used MARS to treat more than 150 patients with acute liver failure and acute-on-chronic liver failure. It has been used:

  • in facilitating intrinsic hepatic recovery following liver failure
  • as a bridge to liver transplantation
  • in the post-transplant phase of primary graft dysfunction and non-function

 

How MARS Works

MARS combines albumin dialysis with conventional dialysis to clear both albumin-bound and water- soluble toxins from the blood. The system works by first passing the patient’s unfiltered blood through the MARS FLUX dialyzer, which uses clean albumin dialysate to draw water-soluble and protein-bound toxins from the blood through a specialized membrane.

The toxin-rich albumin dialysate passes through a conventional dialysis system to remove water-soluble toxins, and then through an activated carbon absorber and an anion exchanger to remove albumin-bound toxins such as bile acids, bilirubin and fatty acids. The cleansed blood that passes via the MARS FLUX dialyzer is returned to the patient’s circulatory system to attract more toxins.

In addition to removing both albumin-bound and water-soluble toxins from the blood, MARS helps manage fluids, electrolytes and pH balance, affords a safety barrier between blood and absorber columns, helps control glucose and lactate levels, and provides an immediate means of regenerating albumin.

 

Researching MARS

Multiple small, uncontrolled trials have demonstrated the efficacy of MARS treatment for a number of specific indications, including hepatic encephalopathy, pruritus induced by severe cholestasis or jaundice, and Hepatorenal syndrome. The MARS system may also be effective for patients with acute exacerbation of chronic liver failure. Larger randomized and controlled studies are required to directly assess the efficacy of MARS compared to conventional treatment.

The utilization of MARS therapy highlights Emory’s institutional commitment and expertise to providing comprehensive, leading edge liver critical care services related to liver disease and hepatic failure.

As a matter of fact, Emory’s Liver Transplant Program currently ranks #1 in Georgia and #2 in the nation for patient survival paired with transplant volume. Our program is at the forefront of clinical excellence and technology related to the management of liver failure and liver transplantation. That is the Emory difference.

 

To learn more about the MARS system or to refer a patient:

1-855-EMORYTX (366-7989)

emoryhealthcare.org/txrefer

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Towns at Druid Hills

Tuesday, January 31st, 2017

Distinctive Look, Quality Construction, Desirable Location are Hallmarks of Towns at Druid Hills

Looking for a luxurious new home community with a timeless, traditional appearance? The townhomes at Towns at Druid Hills feature the latest in home styles and trends, along with top quality design and construction elements.

Towns at Druid Hills ExteriorOn the outside…
A mixture of brick and stone facades and hardiplank siding, with plenty of gables and columns, evoke a traditional feel at Towns of Druid Hills. Architectural roofing shingles manufactured by CertainTeed add an impressive, distinctive appearance. And because the community is HOA-managed, all of the important exterior details like landscaping, main gate security and pool/cabana area are meticulously maintained for the comfort of residents and lots of curb appeal.

Towns at Druid HillsOn the inside…
You’ll find beautiful elements like wide plank hardwood flooring, crown molding, oversized baseboards and quartz countertops in every home at Towns of Druid Hills. Each comes with its own individual security system, energy efficient heating and cooling system, gas fireplace, built-in bookcases in the family room, stainless steel Whirlpool kitchen appliances, Moen faucets, double showers with bench seating in the master bath and more.

Options galore…
Towns at Druid Hills offers a choice of five different floor plans, ranging from 2,715 sq. ft. to 2,960 sq. ft., plus a large selection of design and finish elements to customize and personalize your new home, such as:
• Hardwood, tile and carpet
• Painted or stained cabinetry
• Stone or ceramic backsplashes

Additionally, Towns of Druid Hills is nestled right in the heart of historic Druid Hills, a neighborhood that offers a vibrant lifestyle for people of all ages. Residents will enjoy easy walkability to nearby services, healthcare, shopping, entertainment, parks and schools. With easy access to I-85, I-75 and I-285, Towns of Druid Hills is ideal for those who want a convenient commute to downtown Atlanta, Hartsfield International Airport and other destinations.

Come see why Towns at Druid Hills offers the quality design, construction and location you’ve been seeking! Townhomes start at $536,060 in this cozy community of 65 homes. Phase I is open now, with several finished homes from which to choose. Construction of Phase II is set to begin soon!

For more information, photos and driving directions to these new luxury townhomes in historic Druid Hills, visit Towns at Druid Hills, or call 404-634-4485.

CalAtlantic Homes at Towns at Druid Hills
1787 Stephanie Trail
Atlanta, GA 30329

Hours:
Monday: 12pm-6pm
Tuesday-Saturday: 10am-6pm
Sunday: 12pm-6pm

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Three Reasons Why a Strong Brand Is More Important In Healthcare than Any Other Industry

Tuesday, December 27th, 2016

By Mike Killeen, VP of Marketing for Lenz, Atlanta’s Healthcare Marketing Experts

Healthcare decisions are the most personal and significant we makeLenz marketing

Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require enormous amounts of trust, and a brand’s primary job is to facilitate trust.

You’ll buy a hot dog from someone you hardly know, but spine surgery? I don’t think so. You have to trust your surgeon, whether you personally know her or not.

There’s a formula that helps us understand how consumer relationships work. It’s Brand Promise + Brand Experience = Relationship. Among other things, this means that what consumers think of you before they know you is just as important as their experience with your service or product. Your brand is half the battle. Treat it well.

All doctors are experts

There’s good news and bad news for you as an expert American physician. The good news is that 300 million of your fellow countrymen recognize your expertise. The bad news is that they recognize your competitions’ expertise, too. In other words, your abilities as a physician are assumed and do not differentiate you in the mind of the American public—but your brand does.

This concept is called “price of entry.” Safety for airlines or clean kitchens for restaurants are other examples. That’s why airlines sell customer service and restaurants the dining room atmosphere.

What emotional intangibles do your customers value?

You must sell them before they are buying

Nobody likes seeing the doctor, and few consider their healthcare choices until they need them. So, we as healthcare marketers are constantly selling to an audience who is not buying. Yet.

Why do we do this? Because consumers will need our services someday, and at that point the decision is already made. They will go with the best-branded healthcare provider who they have known all along but never thought they would need.

 

If you want to work with Lenz, please let us know. We’ve got a great team that is eager to help quality healthcare businesses reach their goals.

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Towns at Druid Hills

Friday, December 2nd, 2016

Towns at Druid Hills ExteriorRich in history, Atlanta’s Druid Hills neighborhood offers a vibrant lifestyle for people of all ages. Druid Hills contains historic mansions built in the late 19th and early 20th centuries, verdant parks and trails, and close proximity to world-renowned Emory University, Emory School of Medicine and Emory Healthcare. It’s also home to burgeoning new construction in response to a growing demand for new homes with modern amenities in the area.

CalAtlantic Homes at Towns at Druid Hills — a new, gated community of luxury townhomes located in the heart of this historic Atlanta neighborhood — offers a plush retreat from the hustle and bustle of nearby Atlanta. Location and amenities make these townhomes the perfect choice for young professionals, families and empty nesters.

A cozy community of 65 homes with pool and amenities center, Towns at Druid Hills offers great walkability to a wide range of services. Banks, grocery stores, healthcare, restaurants, entertainment, fitness clubs and landmark Toco Hill shopping center are all within easy walking distance.Towns at Druid Hills

The nearby North Druid Hills neighborhood offers fabulous parks for family fun, including Kittredge Park, with athletic fields, multiuse court and a pool, and W.D. Thomson Park, with a playground and trails. Families will also love the closeness to area schools, including Briar Vista Elementary School, Druid Hills Middle School, Druid Hills High School, Paideia School and The Lovett School.

Additionally, Towns at Druid Hills’ location offers easy access to major interstates (I-85, I-75 and I-285), making it ideal for a convenient commute to downtown Atlanta, Hartsfield-Jackson International Airport and other destinations.

Phase I of Towns at Druid Hills currently has five different floor plans available, each with a variety of design options from which to choose:

  • The Berkeley. Starting from $497,900, this three-story home is 2,817 square feet, with four bedrooms, 3.5 baths and a two-car garage.
  • The Bristol. Starting from $502,900, this three-story home is 2,870 square feet, with 4 bedrooms, 3.5 baths and a two-car garage.
  • The Brookdale. Starting from $481,900, this three-story, 2,715 square foot home features 3-bedrooms, 3.5 baths and two-car garage.
  • The Newport. Starting at $507,900, this 2,960 square foot, three-story home has 3 bedrooms, 3.5 baths and two-car garage.
  • The Oakleigh. Starting at $499,900, this three-story, 2,898 square foot home has 3 bedrooms, 3.5 baths and two-car garage.

Quick move-ins are currently available for all five floor plans in Phase I. Phase II of Towns at Druid Hills is scheduled to open in 2017.

Come see why Towns at Druid Hills offers both a plush retreat from the hustle and bustle of Atlanta and ready access to the culture and sophistication of the big city! For more information, photos and driving directions to these new luxury townhomes in historic Druid Hills, visit Towns at Druid Hills, or call 404-634-4485.

CalAtlantic Homes at Towns at Druid Hills

1787 Stephanie Trail

Atlanta, GA 30329

 

Hours:

Monday: 12pm-6pm

Tuesday-Saturday: 10am-6pm

Sunday: 12pm-6pm

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Three Reasons Why a Strong Brand Is More Important In Healthcare than Any Other Industry

Thursday, June 23rd, 2016

By Mike Villeen, VP of Marketing at LenzLenz marketing

Healthcare decisions are the most personal and significant we make

Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make. These kinds of decisions require enormous amounts of trust, and a brand’s primary job is to facilitate trust.

You’ll buy a hot dog from someone you hardly know, but spine surgery? I don’t think so. You have to trust your surgeon, whether you personally know her or not.

There’s a formula that helps us understand how consumer relationships work. It’s Brand Promise + Brand Experience = Relationship. Among other things, this means that what consumers think of you before they know you is just as important as their experience with your service or product. Your brand is half the battle. Treat it well.

All doctors are experts

There’s good news and bad news for you as an expert American physician. The good news is that 300 million of your fellow countrymen recognize your expertise. The bad news is that they recognize your competitions’ expertise, too. In other words, your abilities as a physician are assumed and do not differentiate you in the mind of the American public—but your brand does.

This concept is called “price of entry.” Safety for airlines or clean kitchens for restaurants are other examples. That’s why airlines sell customer service and restaurants the dining room atmosphere.

What emotional intangibles do your customers value?

You must sell them before they are buying

Nobody likes seeing the doctor, and few consider their healthcare choices until they need them. So, we as healthcare marketers are constantly selling to an audience who is not buying. Yet.

Why do we do this? Because consumers will need our services someday, and at that point the decision is already made. They will go with the best-branded healthcare provider who they have known all along but never thought they would need.

Lenz marketing-Mike Killeen

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Emory celebrates 5,000th bone marrow transplant patient

Monday, June 20th, 2016

Emory’s Bone Marrow and Stem Cell Transplant Center in Atlanta is celebrating its 5,000th patient receiving a bone marrow or stem cell transplant this summer. As we commemorate this milestone, we renew our commitment to offering your patients the most innovative treatments and care by our experienced, compassionate clinical team.

Our plans for continuing advances:

We continue to grow.

Since our first autologous and allogeneic transplants in 1979, we have become one of the ten largest programs in the U.S., with 431 transplants last year. With the expansion of Emory University Hospital next year, our patient bed capacity will double, providing more access for your patients.

We are expanding the types of patient served.

Well known as a referral center for lymphoma and myeloma patients, we are increasing the number of leukemia patients transplanted. We also have active programs for allogeneic transplants for patients with severe sickle cell disease and autologous transplants for patients with relapsed germ cell cancer. We are one of a handful of centers able to perform “bloodless” transplants.

We are providing patients more clinical trials, such as immunotherapy.

Because Winship Cancer Institute is Georgia’s only National Cancer Institute-designated center, we offer transplant patients access to more than 200 clinical trials. Winship is also a core site in Georgia for the prestigious Blood and Marrow Transplant Clinical Trials Network (BMT CTN).

We are proud to work with you and other physicians across the region to bring the leading transplant care to your patients. Thank you for your partnership in the care of patients and your confidence in our program.

Watch Tamara’s patient success story at advancingyourhealth.org/Winship

Should you have questions or wish to discuss the care of your patients, please call 404-778-1900.

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Is marketing healthcare like marketing shoes?

Thursday, May 26th, 2016

By Richard Lenz, president/CEO of Lenz Marketing, Atlanta’s healthcare marketing experts

Is marketing healthcare like marketing shoes?

Well, kind of.

Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy patient.

Lenz marketing shoesBut in many ways, marketing is marketing—whether for medical services or sneakers. Either way, your job is to communicate the value of your product to your audience in order to change or reinforce their behavior.

I’ve spent more than 20 years marketing healthcare organizations, so, yes, I do consider it a specialized field. But, if you’re a doctor, practice manager, or hospital administrator, don’t forget the basics.

Your prospective patients want value. They want to make choices with confidence. And most of all, they want to associate with brands, organizations and products that reinforce their views of themselves.

If the shoe fits, your audience will wear it.

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