Combined with CRH Healthcare’s four Atlanta area urgent care centers under the Peachtree Immediate Care brand, CRH is now the leading operator serving America’s ninth largest MSA of 5.6 million people. While physicians in each center will continue to lead each medical practice, CRH will lead a team of operators that will manage the practices’ non-clinical operations.
With centers in Douglasville, Hiram, Acworth, East Cobb, Peachtree Corners, Buford, Johns Creek, Gwinnett, North Point, Decatur, and next year in Snellville, Physicians Immediate Med is geographically complementary to CRH’s current centers in Fayetteville, Mableton, Newnan and LaGrange. Physicians Immediate Med is open seven days a week providing walk-in care for injury, illness, and minor emergencies as well as family care. All the centers have lab capabilities and digital x-rays onsite, allowing patients to be seen for nearly all non-life threatening medical issues without the long wait or high costs of an emergency room. The centers provide a convenient alternative to emergency rooms and urgent care options in the area.
“We opened our first walk-in center thirty years ago in Atlanta and have really become part of the community over the years. We are proud of what we have built but the time was right to combine organizations with CRH to further enable our growth in serving Atlanta. The staff and I look forward to working with the team at CRH Healthcare,” said Dr. Mersberger, Founder of Physicians Immediate Med. Bill Miller, CEO of CRH Healthcare added, “This combination made tremendous sense. It brings together two successful companies to make one great team and Atlanta’s leader in walk-in care.” The acquisition, CRH’s fourth in three years, is part of CRH Healthcare’s growth strategy in the greater Atlanta metro region, which is part of a broader southeastern strategy that also includes three centers in Huntsville, AL operated under the Urgent Medcare brand.
In support of the acquisition and their future growth expectations, CRH also brought in a new, equity sponsor, MSouth Equity Partners, which is also based in Atlanta. Capstar and Cadence Bank provided additional financing for the transaction.