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Embracing Transparency for the Benefit of Patients with Online Doctor Ratings

RatingsConsumers might find online ratings helpful when deciding which products to buy and services to use, but could these ratings also be used find a reputable doctor?

It is estimated that 59 percent of patients consider online doctor ratings somewhat or very important, according to a recent study published by The Journal of the American Medical Association (JAMA). And that is why Piedmont Healthcare has chosen to publish unbiased and uncensored patient-written reviews of its physicians online.

“Piedmont is one of two health systems in the country to publish reviews at this scope,” said Matt Gove, chief marketing officer at Piedmont. “Publishing these reviews is about becoming more transparent about our customer experience and also empowering the public to make informed decisions about their health.”

The reviews are gathered by Press Ganey, an independent patient research company that asks questions about specific aspects of care. Each review is posted on Piedmont’s website, regardless of whether it is positive or negative.

“This is just another way we hold ourselves accountable to the people we care for every day,” said Gove. “Our patients have a choice when deciding where they turn to for care and they deserve the most accurate and reliable information possible to aid them in the decision-making process.”

Unlike ratings posted on independent healthcare review websites – including Healthgrades, RateMDs, Vitals and Yelp – the reviews posted on Piedmont Healthcare’s website are written by verified Piedmont patients. While no patient name or information is revealed due to privacy laws, consumers can be confident the information provided in the reviews came from actual patients like them.

Currently, approximately 210 Piedmont physician profiles showcase patient reviews on the website. Soon, the remaining 800+ physicians also will have their reviews displayed publicly once they earn 30 or more reviews

A secure, HIPAA-compliant software platform has automated the process of transforming Piedmont’s HCAHPS survey data into doctor-specific ratings and comments.



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